We are a creative consultancy
devoted to inspiring positive change
for a sustainable society.
Our work is focused on creating engaging brands, stories, products and experiences. Although this results in a diversity of output – and makes us difficult to categorise – everything we do is focused on contributing positively to the sustainability movement and achievements such as heightened awareness, behavioural change and, ideally, measurable outcomes.
As a team, we work towards this through providing design, communications, facilitation, education and management support to individuals and organisations with shared values and objectives.
We love what we do and welcome you to be part of it!
Humble beginnings, ambitious goals.
Ecocreative was founded in 1998 to help those people who were working for a better world but just didn’t know how to convince others to get involved. A lot has changed since the last millennium, but few who care about the environment or society would dispute that changes need to be greater and to happen much, much faster.
From one person in the bedroom of a share house, Ecocreative is now a team in a well established studio in the city with a huge body of work to be proud of. We are now far more experienced and better equipped to support society’s agents of change with our serious-yet-light creative consulting. And because we all work for Ecocreative, you can be assured that what’s important to you is also important to us – and that your project will proceed with the highest commitment to quality, sustainability and integrity.
CEO (Creative Executive Officer)
Matthew specialises in strategic consulting, writing and editing, creative direction, workshop development and facilitation and corporate social responsibility strategy. When he is not busy with clients or the team at Ecocreative, Matt is busy being a dad, chair of a conservation NGO, blogging, tweeting, running, or worrying about being stereotyped as ‘a creative’ due to his chronic caffeine addiction.
Sarah van Maarseveen
Sustainability & Operations Manager
Sarah looks after the operations of the studio. She has a background in interior and sustainable design and loves combining big-picture thinking with practical planning. When she is not at Ecocreative putting up with Matthew’s rowdiness, Sarah likes to go bushwalking or spend time knitting. As a yarn bombing fan, she may have been known to combine the two.
Clare has been the lead designer on many of Ecocreative’s interdisciplinary projects. Her strong conceptual work, writing skills and illustration abilities are always put to great use. When Clare is not busy wowing us with her knowledge of odd facts and figures or searching for her desk at Ecocreative, she is a masseuse – for horses!
Since joining our team early this year, Jordan has been showing off his design skills in graphic and web design (this site has more than a little of Jordan in it). He has a great eye for photography and video work. When Jordan’s not in the studio, he’s probably digging around in his veggie patch or considering what next to build with salvage materials.
Meghann is the all-round studio assistant at Ecocreative. She’s likely to be the person who answers your calls and emails or wrestling with Matt’s calendar. When Meg (that’s what everyone calls her) is not holding the fort at Ecocreative, she’s busy with various art, craft and interior design projects — including cultivating miniature ecosystems in the form of terrariums (miniature people included!).
Effective outcomes demand cooperation. Regardless of the client or medium, all projects benefit from the input of our multi-disciplinary team. We have in-house specialists with the capacity to deliver results for any client, as well as a broad range of like-minded collaborators. Along the way, you can be assured that our management and administration team will keep things running smoothly.
What we do.
As a creative consultancy, it’s always a challenge to define specifics, though we appreciate the need for people to know that we’re very flexible and we offer a range of specialised services.
We deliver services such as graphic design, writing and editing, web and application design, illustration, facilitation, interpretive consulting, research, creative direction, project management, brand identity development and production management (with a focus on sustainability, of course). Some clients come looking for these types of services and find we’re a good fit.
Some of our work is classified as interpretation, or design (of many types), or science communication, or social marketing, or brand communication, or community engagement. In a way, we do all this and bring our skills and experience to each project, drawing on our experience in all these specialised fields to deliver something unique for every project that does its bit to be part of a more sustainable society.
And what we don’t do.
Although we understand how other creative consultants work, there are some services we don’t offer in house, though we can always find good people to undertake market research, write code for apps, manage social media accounts, train staff or teach students, place advertisements or assist with a wide range of activities such as direct marketing and merchandising. If you contact us to do one of these things and it’s not what we do, then we’ll do our best to help out.
It’s also worth mentioning that we want to work with people who see sustainability as more than a box to tick on the way to selling something. Chances are if you want to sell something that encourages consumption without considering the greater good, we’re not the people to help you out.
The Ecocreative process
Over the many years of working in sustainable design, communications and consulting, we’ve developed a process that works for almost any conceivable project, from more involved projects such as a series of reports, social marketing campaign, website, educational resource or interpretive trail, though to smaller projects such as a small business brand identity, brochure or workshop presentation.
The Ecocreative process is typically followed for most projects, though we still often deliver a discrete Scoping or Concept phase to help clarify broader objectives or to ‘test the water’ for a bigger project.
What we like in a client.
We work with a very broad range of clients in the government, community and business sectors. But amidst all this diversity, we see that there is one characteristic many of our clients share: belief that things need to be done differently. A lot of our clients have more than good intentions; they are people who are driven to get something done, people determined to find more creative ways to engage people in meaningful change.
We really appreciate our clients and our interest is in a long-term relationship, not just a one-off project. The longer we work together, the better the outcomes will be. Trust takes time to develop. Without it, it’s hard to develop and maintain a reputation.
We have long-term relationships with a small group of enlightened print, signage and digital development supply partners in the delivery of our work. Our studio keeps running smoothly thanks to a collection of helpful, thoughtful individuals and organisations, ranging from our cleaner though to our preferred superannuation fund. We are happy to refer any member of the sustainability community (Ecocreative’s broader ecosystem) to another, as we have for many years benefited from working with those who share our values and standards.
We are proud to be involved with a number of professional organisations. As participants (and sometimes as presenters) we regularly attend events and workshops to keep abreast of best practice.
Networks include The Designers Accord, Society of Editors, Interpretation Australia, Australian Graphic Design Association, Adelaide Advertising & Design Club, Pecha Kucha and the Australian Society of Science Communicators.