Alinytjara Wilurara’s Aboriginal NRM plan: a big ‘caring for country’ story

The Alinytjara Wilurara region stretches all the way from the Bunda Cliffs past the Great Victoria Desert—a vast area that includes the traditional homelands for several Aboriginal groups.

Telling the region's 'caring for country' story required a communications approach that considered the vast landscape's challenges, diversity and enormous cultural and ecological values.

This acclaimed project delivered the plan, CD-ROM, community summary brochure featuring a ‘report card’ poster, feedback forms and presentation folder. It involved nearly every member of our team, requiring an illustrator, editor, our creative director, production manager and multiple designers to work within tight, minister-driven deadlines. Our project manager certainly had a big job to get all elements delivered for the first public meeting!

The earthy hand-drawn design incorporated many, many photos (we worked hard to gain contributions) and other graphic elements allow the message to be taken in by all readers. This also aided quick reference across the almost 300 pages of the plan and supporting media, including report card iconography, maps and large tables (so typical of long management reports).

Like every Ecocreative project, visuals were only part of the story. Plain English needed to be juxtaposed and balanced with beautifully translated Pitjantjatjara (the region’s predominant Indigenous language group) that scrolls across the top of many pages, telling as the pages turn the ‘caring for country story’.

The plan and products (including the very popular illustrated community summary with illustrated map) was considered by the State NRM council (the authorising body) to be the very best example of NRM Plan publishing they had ever seen!


Alinytjara Wilurara Natural Resources Management Board

Services delivered

• Brand strategy
• Strategic consulting
• Research
• Project management
• Creative direction
• Design
• Web design and development
• Illustration
• Photography
• Writing
• Editing
• Proofreading
• Production management