Business Sustainability Alliance

The peak organisation in South Australia for business sustainability needed a fresh take on its brand and website. Ecocreative was the perfect fit!

After being in operation for a number of years, the Business Sustainability Alliance (BSA) was becoming more an expression of the government networks behind ecologically sustainable business than the culture of collaboration between businesses. We developed a brand new brand strategy to bring the people who've evolved so much with the BSA back into the picture. We scoped, concepted, designed, photographed, rewrote and redeveloped the program website (with all the restrictions of a pre-existing web framework). The new brand features friendly photos, testimonials and a three-point plan to reform the business realm by exploring, integrating and transforming with sustainability as its own perpetual energy.

Following this, we were contracted to develop a simple brand identity style manual to ensure that the visuals, systems and key messages lived on into the next generation of sustainable business leaders.

Take a look at the new online home of the Business Sustainability Alliance


Innovate SA

Services delivered

• Brand strategy
• Strategic consulting
• Research
• Project management
• Creative direction
• Design
• Illustration
• Photography