Epic communications for our greatest basin: artesian springs reports and media

The Great Artesian Basin underlies more than one fifth of the Australia and is the continent's largest source of fresh water. It's therefore no surprise that one of the largest ever scientific studies of the basin and its springs was one of the most challenging publishing projects Ecocreative has ever undertaken, with seven volumes amounting to more than 1200 pages.

Allocating Water and Maintaining Springs in the Great Artesian Basin extended over almost 18 months and involved dozens of scientific contributors, hundreds of maps and figures, huge tracts of tabulated information and a demand for accuracy and consistency that seemed to defy the evolving nature of such a long-term project ever coming together!

An organised, responsive and decisive approach to project management was critical, with the diversity of content and subject matter demanding an editorial framework that considered the deeply technical nature of some material while maintaining consistency in terminology, referencing conventions and editorial style.

The design approach focused on the creation of a strong, clean publication brand, colour-indexing and a multi-layered publication design grid. Legibility and consistency for such a detailed publication suite was a challenge to maintain, so a strong information design was critical to the publications' success. Styles were designed to consider multiple sources of data, future brand extensions and a clear and structured presentation throughout all applications, including the web interface of the project DVD. Strong use of colour, elegant typography, bold photography and an original approach to technical illustrations help balance out extensive tracts of text, tables, graphs, maps and formulae, ensuring each volume could stand alone or be clearly seen as part of a broader publication family.

The impressive result helps underscore just how critical responsible management of this incredible natural resource is for the environment, economy and broader Australian society.

Download volumes from the National Water Commission

Client

National Water Commission

Services delivered

• Brand strategy
• Workshop facilitation
• Research
• Project management
• Creative direction
• Design
• Web design and development
• Illustration
• Writing
• Editing
• Proofreading
• Production management

Categories

Share







GAB-covers

GAB-outside

GAB-spines

Overhead

120702-HydroFramework-illys

Screen

Chapter 1 excerpt