Fusing branding and green!

Unless there is good reason, we tend to avoid the use of the colour green for clients in the sustainability marketplace. When 'green' is part of a client's name, this approach needs a second thought!

GreenFusion is a sustainable event management and marketing business and we decided here to literally recreate green through the fusion of yellow and blue, much in the mode of two coloured lenses overlapping.

Yellow was nominated to brand sustainable events and blue for sustainable marketing and we produced the neatly curved cards with our typical fanaticism for sustainability and quality standards.

We reckon this is a great example of a simple concept implemented elegantly for a smart small business. It seems we're not alone in this, with more than one prospective client has asked for 'something like GreenFusion's logo'.

You know what they say about imitation and flattery...

Client

GreenFusion

Services delivered

• Research
• Project management
• Creative direction
• Design
• Production management

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