National Energy Efficiency Network: creating an online community hub

Just about every community organisation in Australia could do with some help in saving energy. We created the brand and built the online platform to make this happen for people all over Australia.

Great ideas take time to make into a reality. Our work with the organisation that came up with NEEN, the National Energy Efficiency Network, began with a view of Sydney Harbor and a scoping workshop with the team at Catholic Earthcare Australia.

Over the course of a day, we explored ideas about what this new initiative could be, how we could create a brand identity for it and how a website might help people from community organisations get involved right at the beginning of a project. We needed to consider that this project would extend over several years and engage hundreds, if not thousands, of energy-conscious people in what's known in the trade as 'communities of practice'.

We stormed ideas, mapped people's journeys and interactions and went away to sitemap and design the NEEN website, a key part of what has now become the thriving community network. Building a brand while a network is staffed and grown all over a country as big as ours doesn't come with instructions. We needed to work closely with our clients to adapt what was developed and work in with partners who supported event management, energy monitoring, site visits and community engagement, all the while keeping up with timetables set before a change in Federal Government, the major funding partner. We did so in a time of constant change, so keeping to a clear project management approach, disciplined brand identity development program and comprehensive design framework made sure we were able to pick things up when needed and keep lines of communication open with our clients and their ever-growing list of project partners.

The result is something we're proud of and we urge any of you reading this who are linked with a community organisation that might be spending too much money to not waste any more energy (or time) and sign up now! Just head across to their website, sign up for the program and look forward to support, tools and great connections with people who understand at least some of the challenges you might be facing!

Visit the NEEN website


Catholic Earthcare Australia

Services delivered

• Brand strategy
• Strategic consulting
• Workshop facilitation
• Research
• Project management
• Creative direction
• Design
• Web design and development
• Editing