Native turtle rescue: a new interpretation of space in Cleland Wildlife Park

Without structural work, a wildlife park needed to re-imagine a tired section of their interpretive centre to become the new home for rescued native turtles and showcase the work of volunteers in rescuing and caring for the animals.

As is often the case with interpretive 'retrofits', there was a need to work with a tight schedule (‘before the turtles arrived’) and deal with existing infrastructure and obstructions, including a large (bright orange!) electrical control board cabinet, a recently vacated wildlife pen and large window areas. We also needed to link this unplanned change of the visitor space to link two focal areas of 'rescue to recovery' programs: for native turtles and native fish (both impacted by drought conditions).

The previously established ‘Rescue to Recovery’ identity (also created by Ecocreative) was adapted to suit turtles. The ‘citizen science’ aspect of the project depicted with large watercolour and pencil murals featuring people helping turtles. These illustrations featured in window film and wall-wrap stickers that redefined the space. Simple messages were written and integrated into the overall display in a way that didn't detract from the visitor experience of roaming through the centre (including keeping the focus on the turtles).

To ensure the message was spread far and wide, we integrated a range of postcard holders into the display. These were filled with giveaway postcards of native fish and turtles (also created by us) to help people celebrate this great community work beyond the wildlife park.


Department of Environment and Heritage, Cleland Wildlife Park

Services delivered

• Research
• Project management
• Creative direction
• Design
• Illustration
• Writing
• Editing
• Proofreading
• Production management