SEQ Catchments: Biodiversity brochures for Queensland’s rainforests
South East Queensland is home to a huge diversity of plant and animal species in several categories of forest. Unfortunately, the effects of agriculture and urbanisation have taken their toll, reducing what was once abundant biodiversity to remnant patches that are now under threat. This series of biodiversity brochures is helping show what can be done to make a difference.
Not every project we deliver extends from a strategic scoping process. Sometimes, there is just a need to communicate the science. Our work with South East Queensland Catchments began with a pilot brochure to help show locals what Lowland Subtropical Rainforest is, why it's threatened and what can be done to aid its protection and rehabilitation.
Our initial work involved setting out a design approach for a single brochure to be possibly expanded to a brochure series in the future. A simple linework illustration style and identifying colour palette was developed with a view to future category extension. In response to tight budget requirements, illustrated creatures were placed over a photograph of the forest. Editing was also a large part of this job for the first brochure, helping set out an approach for subsequent publications.
Months later, following the success of the first brochure, two further forests were identified and the earlier process was repeated with new photos, colours and illustrations.
Delivery included hard copy brochures, PDFs and digital flipbooks for online browsing (like you can see here).
• Project management
• Creative direction
• Production management