The Ethicurean

Conscientious consumers are on the rise. They research the company they are purchasing from, choose local, organic, nutritious food ... and put it in a non-recyclable, single-use plastic bag, destined for landfill.

The Ethicurean contacted Ecocreative to aid them in their produce bag revolution. After much research, they sourced a range of bags with fair-wage, organic and recycled credentials to be marketed to shoppers who care.

Ecocreative designed a brand identity, business cards, webpage and promotional tags for the Ethicurean, and dressed their bags with screenprinted logos and tags.

The result? Happy shoppers with loyal, machine washable bags to help them on many a shopping trip.


The Ethicurean

Services delivered

• Brand strategy
• Project management
• Creative direction
• Design
• Illustration
• Production management