Recycling bin stations

We all know the saying 'out of sight, out of mind'. We thought it was about time to bring 'waste' products into the spotlight!

The University of Adelaide let us loose on their outdoor waste stations. Our goal was to create a design that would draw attention, communicate to a wide demographic and change behaviors, bringing greater visibility to recycling, in particular.

We started by sorting and photographing actual rubbish from campus bins. It was apparent from this process that many people were confused about which was the correct bin to use!

The project has been a great success. It's fun to watch the campus community engage with the graphics and carefully consider which bin to use. We're currently discussing further projects for Ecoversity—so watch this space!

Client

University of Adelaide

Services delivered

• Research
• Project management
• Creative direction
• Design
• Illustration
• Photography
• Production management

Categories

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