A waggish garden brand

As one of the early practitioners of sustainable garden design, we were pleased to work so closely and collaboratively on a brand identity and products that stand the test of time.

Sustainable garden design is growing in popularity, though there was a need to reinforce what creating natural human spaces is all about for this client.

We developed the brand identity around the quirky garden visitor, the wagtail, and used strong areas of orange to contrast with the predominant greens of the outdoors.

Ecocreative commissioned the client to design a garden for the brochure so that we could 'map' the principles of Wagtail's work so that readers could gain a better appreciation of Wagtail Garden Studio's work as they explored the garden spaces.

We then built a nifty little website with navigation at the compass points. This had the advantage of retaining a sense of intimacy while conveying the important spatial elements of designing welcoming outdoor spaces.

Client

Wagtail Garden Studio

Services delivered

• Brand strategy
• Project management
• Creative direction
• Design
• Illustration
• Writing
• Editing
• Production management

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